Independent strategies

Sometimes you are not sure what your agency is talking about?
All the market-abbreviations do not make it easier to cut through the clutter?
You would like to know how to evaluate different alternatives?

We give you orientation in a complex market environment and provide you with an independent consulting service for your media investment decisions.

Independent

Digital & Classic

Simplicity

Top-Speaker

PRESS NEWS

AXEL BELLIENO AMONG THE W&V TOP 100

Article from W&V March 2024

W&V has identified the 100 most interesting personalities in the industry at the moment. We present movers and shakers from whom we can expect something special in 2024.

Bellieno Consulting establishes joint venture with Kontor Digital Media

True Effect is a media investment consultancy founded in 2025, focusing on impact-driven strategies. Using a three-stage evaluation process and data-driven models, the company optimizes advertising efforts for maximum efficiency and transparency. The goal is to continuously increase return on investment (ROI) for clients through precise impact analyses and without distorted incentives.

► To the website

HOW DO YOU INVEST YOUR MEDIA MONEY IN YOUR COMPANIES INTEREST?

Our management has longtime experience on agency- and publisher-side and we do have a deep understanding of the media business. We can serve you with profound market knowledge and give you independent media evaluations. We do have a wide network in the market and are able to deal with all relevant topics. We can support you with your media strategies & operations and make sure that your optimization in all areas is at a maximum. Our focus while doing this is always on simple solutions that bring the highest outputs. That way you stay in control and do not drown in an avoidable complexity.

Services

MEDIA CONSULTING

Strategy consulting for media planning- and operation-setups
Full-service support for agency pitches
Assistance with media agency contracts

Media Audit

Check of media plans in terms of strategy consistency
Check of agency fees, media prices and discounts
Check of contract alignments

COACHING & SEMINARS

We have done more than 200 coachings & seminars
We offer coaching for employees for a better understanding of the media market
We can do presentations in media seminars or we can organize full seminars ourselves

References

Management

uli.bellieno@bellieno-mc.de

Uli Bellieno

MANAGING DIRECTOR NON-DIGITAL MEDIA

Uli Bellieno has nearly 40 years of media business experience. He was part of the whole media market development in Germany. He led media agencies & big publishing houses and he successfully consulted countless clients in regards to their media strategies.

Consulting fields

TV
Radio
Print
OOH
Cinema
Sponsoring
Special Ads
Sales-Coaching
No-Kickbacks-Setups
and many more…

Axel Bellieno

MANAGING DIRECTOR DIGITAL MEDIA

Axel Bellieno has nearly 20 years of digital media experience. He knows the tricks of agencies & publisher well and is an expert of establishing long-lasting efficient digital strategies.

Consulting Fields

Anti-Fraud-Strategies
Quality assurance strategies
Advertising effectiveness research setups
Post-Cookie-Setups
Innovativ All-Eyes-on-Screens-TV & Video-Planing
Digital marketing concepts
and many more…

axel.bellieno@bellieno-mc.de

Contact

Office 1 (Company headquarter):
Bellieno Media Consulting
Eschenweg 44
22949 Ammersbek
Germany

Fon: +49-40-81 994 77-0
Email: info@bellieno-mc.de

Office 2:
Bellieno Media Consulting
An der Flottbek 6a
22607 Hamburg
Germany

Fon: +49-40-81 994 77-0
Email: info@bellieno-mc.de